Some things to keep in mind...
Marketing is the immediate “push” while branding is the long-term “pull.” Marketing turns a candidate into a customer; branding turns a customer into a champion.
A brand’s #1 job is to get and keep attention. That’s only possible with consistency…sticking to the plan day-in and day-out and not sacrificing integrity.
A great brand supports a great product. Tricking a candidate by wrapping a great brand around a crappy product is unethical. A great product does what it claims.
“Thank you for your follow up email and the package. I have to say I am extremely impressed with your presentation and marketing materials. I would like to see if you would be open to an exclusive distributorship.”
– Kelly Wels, President of Green Team Distribution
“Aisha. AISHA. I just HOLLERED, okay? Flawless execution. Not like I expected anything less – as I said in our call- you’re a rare sort of talent. That said, this [branding] is clever, witty, and right on target.”
– Nicole Walters, Creator of 1K1Day